Lena Gunilla Apler, born July 4, 1951 in Aplared, Borås municipality, is a Swedish entrepreneur and company founder. She founded and is the current chairman of the board of Collector AB and Collector Bank.
Apler began her career as a holiday substitute at SEB in 1974, where she was later offered a trainee position. She quickly advanced through the corporate hierarchy and stayed at the bank for 12 years. Her positions at SEB included private market manager and bank director. She was for periods stationed in Luxembourg and Singapore.